PR Case Study: high impact payments PR helps lobbying campaign

CMS Payments Intelligence comissioned Kelso Consulting to help secure press coverage for a campaign it was leading. This involved using an impending EU court decision to persuade the UK government to regulate “interchange” fees - a complex area with opaque charges and large sums of money involved.

CMS works with retailers to help them decipher the complex charges they incur when customers pay with plastic. Without specialist help the complex variety of charges from the different providers and different situations would be completely opaque to retailers – despite it being a very large cost.

The increased popularity of paying with plastic means that this is a growing cost to retailers. On top of this, the card industry has steadily ratcheted-up the interchange fees - which are imposed on retailers with no room for negotiation. CMS Payments Intelligence believes the situation is unfair and also damages Britain’s high streets, which are already under severe pressure as shops steadily continue to close.

For full details of the CMS Payments Intelligence PR campaign, please download the accompanying case study. 

To contact Kelso Consulting please call director Tim Prizeman on 020 7242 2286 or fill out our form here.

Download the full case study 

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