For PAs, secretaries and press office administrators


Press office secretaries and many PAs deal with journalists constantly, yet rarely receive training to understand the media and PR.

Kelso Consulting offers an insightful half-day course in central London which bridges the gap, giving participants a sound grip on how the media works, their role and that of the press office.

Topics include:

  • Inside the media: Who does what in different media outlets - vital knowledge for creating press release and invitation lists and when dealing with journalists
  • A journalist’s requirements: The importance of deadlines and the media’s production process
  • What makes a story: What journalists want and how organisations can use this to their advantage
  • Organise a press office: How to organise a press conference and media events
  • Personality types: How to deal effectively with different journalist types

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